I proudly identify as a person of color, a devoted husband, a father who took on the role of a stay-at-home dad, a military spouse, engineer, entrepreneur, and an academic. These aspects of my life are not meant to be compartmentalized; instead, they converge, intricately woven into the fabric of my identity. Through my research, I explore the intersection of a person’s identity and how it impacts the decisions they make for their business. My motivation to research identity in the context of entrepreneurship stems from people’s remarkable ability to navigate diverse roles and responsibilities while persevering as entrepreneurs.